Part 7/11:
OpenAI’s entry into the search market coincides with growing tensions surrounding Google’s near-monopoly. The U.S. Department of Justice has filed an antitrust lawsuit against Google for alleged monopolistic practices, opening the door for competitors like Search GPT to disrupt the industry.
Google, which commands approximately 90% of the search engine market, has responded by integrating AI features into its own search platform. However, Search GPT’s ability to provide instant, conversational, and source-backed answers makes it a formidable rival. Notably, Microsoft, which backs OpenAI, has already begun integrating AI-enhanced features into Bing, signaling a rapidly evolving landscape where AI and search are becoming increasingly intertwined.