Part 4/13:
Major concerns in AI search include lack of attribution to original sources and risk of misinformation. Some platforms like Perplexity faced scrutiny for plagiarism, while others like Jens Spark and Arc Search circulated incorrect or dangerous data. Microsoft emphasizes that Bing's generative searches are designed with safeguards, including monitoring impacts on website traffic, which is crucial for content creators and publishers worried about losing visibility. Early indications suggest Bing is maintaining website click-through rates, though concrete data remains forthcoming.