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Microsoft has been aggressively rolling out AI-powered features into its ecosystem, notably through its Bing search engine and Edge browser. Since February, Bing AI's chatbot has been available online but only on Microsoft's Edge browser, a move designed to bolster Edge's market share and boost Windows 11's default browsing experience.
Recently, Microsoft has begun testing Bing AI support in other browsers, including Apple's Safari. Although initial tests were briefly rolled back, Microsoft's progress suggests a strategic move to make Bing AI accessible beyond Edge, increasing its usability and market reach. By supporting more browsers, Microsoft aims to boost Bing's search market share and leverage AI to attract more users to its ecosystem.