Part 3/11:
Announced at Google I/O in May 2023, SGE is the result of years of research into generative AI, aiming to revolutionize how users interact with search results. Unlike traditional keyword-based searches, SGE introduces a suite of features that make searching more natural, personalized, and creative.
How SGE Enhances Search Functionality
1. Conversational Search
One of the most exciting features of SGE is its ability to facilitate natural language interactions. Instead of typing specific keywords, users can simply ask questions or make requests in everyday language. For example, to learn how to make pizza at home, users can say, “Hey Google, how do I make pizza?” and receive a summary of the steps and ingredients from relevant sources.