Part 6/11:
This aspect of generative AI transforms search from a passive information retrieval tool into an active content creator, offering unique, customized outputs.
How to Access SGE Now
Google has made early access to SGE available through two main avenues:
Search Labs: An experimental platform where users can enable and test new AI features like chat mode and image generation before they become mainstream. This is currently invite-only, but wider access is expected to follow.
Performance Max Campaigns: Google's advertising platform leverages SGE to generate dynamic ad assets, helping advertisers reach audiences more effectively.