Part 9/11:
The innovation could have significant economic consequences. If Taco proves effective in delivering relevant content and engaging users, it could open up new avenues for advertising. Targeted search-based advertising on TikTok would enable brands to reach audiences actively seeking products or services, possibly encroaching on Google’s lucrative search advertising revenue. Given that search advertising generated over $100 billion globally in 2020, any shift in user behavior towards TikTok’s new tool could be a game-changer.