Part 2/11:
Ubisoft’s stock has faced a significant collapse, driven by a series of setbacks and missteps. The publisher, behind major franchises like Assassin’s Creed, Star Wars Outlaws, and others, recently canceled scheduled appearances at major gaming events like Tokyo Game Show, postponed press previews, and issued a disappointing profit forecast. It adjusted its key upcoming release window—moving its flagship Assassin’s Creed from November 12 to February 14—to meet end-of-fiscal-year targets. These moves reflect underlying concerns about profitability, with net bookings falling short of expectations—projected at €2.3 billion last year but now estimated at around €1.95 billion.