Part 3/11:
Financial analysts note that Ubisoft’s recent delays and soft sales of Star Wars Outlaws are partly attributable to external social pressures. There are claims of a more insidious factor: a perceived coordinated effort by certain online groups to sabotage Ubisoft’s releases due to ideological opposition to its diversity policies.
The Role of Social Media and Online Activism
The transcript vividly captures how social media campaigns and coordinated online trolling have allegedly influenced Ubisoft's fortunes. A notable example is Star Wars Outlaws, whose trailer in May 2023 received thousands of downvotes—over 134,000 at one point—reflecting a backlash from segments of the gaming community opposed to the game’s portrayal of diversity and inclusion.