Part 8/11:
Ubisoft’s financial outlook is now intertwined with these social dynamics. The need to release Assassin’s Creed in February is driven by fiscal calendar constraints—45 days of sales are critical to meet annual guidance. If the game does not hit its target, the entire year's revenue outlook could collapse.
Meanwhile, some analysts suggest that Ubisoft's struggles aren’t solely about social backlash but also about strategic missteps and sales performance. For example, Star Wars Outlaws has struggled despite initial enthusiasm, and the company’s broader portfolio has underperformed compared to competitors like GTA and Call of Duty. The implication is that social media campaigns are one part of the puzzle, but fundamental issues—like game quality and market positioning—also contribute.