Part 7/9:
The Creator and Consumer Perspective
A significant issue is that creators and viewers are caught in the crossfire. Many content creators depend on YouTube’s platform for visibility and income, but the ongoing disputes threaten their livelihoods. Furthermore, viewers are frustrated by the inability to access content they paid for, reminiscent of the old cable package frustrations but on a digital scale.
Subscriptions and direct-channel payments are becoming messier, with discussions about adopting "a la carte" models—where consumers purchase only the channels they want—being overshadowed by the underperformance and disappearance of less popular channels.