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The streaming industry, which saw explosive growth and lucrative deals in recent years, is now experiencing a significant retrenchment. High-budget series like The Lord of the Rings: Rings of Power and Stranger Things are expected to see budget cuts, potentially reducing costs to $5–$10 million per episode from over $20 million. The once-booming OTT platforms, especially giants like Disney+ with its Marvel and Star Wars series, are re-evaluating their spending amid disappointing viewership figures and the overall industry downturn.