Part 8/11:
Beyond Production: Marketing and Distribution
Another vital aspect is marketing and distribution expenses, which are separate from production costs. Traditionally, studios spend roughly $100 million or more on marketing a blockbuster, sometimes matching or even exceeding production costs.
In this case:
If Disney spends around $375 million on production (net of tax credits), adding $100-$150 million for marketing would bring the total cost of the film to roughly $500 million.
To break even, The Marvels needs to generate approximately $800 million to $1 billion globally, considering the considerable costs involved.