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This new Universal development emphasizes innovation, thrill rides, and IP-driven attractions aimed at attracting a broad, especially thrill-seeking, demographic. Meanwhile, Disney seems to be resting on its laurels, with its recent projects focused more on hotel expansions and timeshares rather than new, cutting-edge rides or lands that draw visitors.
The Bigger Picture: Challenges and Strategic Concerns
Several factors cast doubt on Disney's capacity to leverage this $60 billion investment effectively. First, the current state of Disney’s core properties—such as Marvel and Star Wars—suggests waning popularity compared to their earlier days. Investments like the Galaxy’s Edge themed lands and the recent attempt to expand with new hotels have faced mixed results.