Part 3/11:
The Automation of Disney’s Ad Sales: Moving Toward AI
One of the most alarming revelations is Disney’s ambition to fully automate 50-60% of its ad sales operations through AI. Two years ago, Disney’s Ad Sales President expressed this goal openly, revealing that automation aimed to streamline how ads are served and optimized. With Samba’s real-time data, Disney could identify exactly which demographics are watching what, and serve highly tailored advertisements accordingly.