Part 9/11:
While targeted advertising boosts revenue for companies like Disney, it raises significant privacy concerns. Consumers often unwittingly agree to data collection when using streaming services or logging into apps through cable providers, often without explicit awareness. The aggregation of viewing habits, park visits, and online shopping forms a comprehensive profile that may be shared or sold to third-party vendors.
This level of surveillance transforms ordinary consumer activities into raw data for sale, enabling advertisers to influence consumer behavior more powerfully. As Disney’s AI and data capabilities grow, so do the risks to personal privacy and autonomy.