Part 11/11:
As Disney continues to evolve its advertising technology, consumers need to be aware of how their data is being collected, analyzed, and utilized. While the convenience of personalized content and targeted ads may be appealing, the trade-offs include a loss of privacy and increased corporate surveillance.
The collaboration between Disney and Samba TV exemplifies this shift, highlighting how entertainment giants are transforming from content creators to data-driven marketing entities. The digital age has ushered in a new era of consumer tracking—one where Disney’s watchfulness is only set to grow, raising important questions about privacy, consent, and the power dynamics between corporations and individuals.
Beware: Disney is watching—and they’re just getting started.