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Disney's Strategic Shakeup: TV Assets, Sports, and the Future of ABC
In recent days, the chessboard of Walt Disney’s broadcast television empire appears to be undergoing a significant repositioning. Rumors swirl about Disney potentially selling off or restructuring its linear television properties, including ABC, FX, Nat Geo, and others. Meanwhile, the company is reportedly considering radical changes to its advertising sales approach—possibly replacing its traditional sales force with artificial intelligence. This narrative unfolds amid a broader industry shift where streaming, live sports, and advertising are converging into a complex, strategic game for the entertainment giant.