Part 13/13:
Disney’s moves reflect a broader transformation in media consumption, advertising, and rights management. The company’s consideration of selling ABC, coupled with its focus on streaming and sports rights, signals an industry largely in flux—where traditional linear TV is increasingly subordinate to live sports coverage, digital streaming, and targeted advertising.
As negotiations continue, industry watchers must observe whether Disney will divest these legacy assets or reinvent their value—perhaps by leveraging advanced AI tools for ad sales or reimagining content distribution models. One thing is certain: the game being played now will define the future of broadcast television and sports entertainment for years to come.