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- Additional marketing and promotion costs—estimated around $500 million globally—bring total expenses to about $1.8 billion.
Thus, considering these figures, Walt Disney’s net profit from Infinity War and Endgame would be approximately $300 million, far less than the sensationalized reports of $1.4 billion in profit.
The Bigger Picture: Revenue Streams Beyond Theaters
While theatrical gross profits are often the focus, Disney’s income from these movies extends well beyond box office receipts. During the pre-Disney+ era, revenue was also derived from:
Physical media sales and digital rentals
Licensing merchandise and toys, which can generate hundreds of millions or even close to a billion dollars