Part 3/16:
The contemporary media landscape, especially platforms like TikTok, has amplified narratives of women feeling overwhelmed by emotional labor—labeling it as "mankeeping." Many women report exhaustion, frustration, and resentment, feeling they carry the weight of household management, emotional regulation, and relational support. This resonates with older concepts of "invisible labor," which critics contend has been mischaracterized, as household chores and child-rearing are conspicuous, visible acts.