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Epic Games CEO Tim Sweeney has made a provocative claim: he suggests that game stores should drop the "AI-generated" label altogether. He argues that since AI is becoming integrated into nearly all aspects of game production, explicitly labeling AI involvement is redundant. According to Sweeney, AI's pervasiveness means it will be part of the standard development process, making explicit disclosures unnecessary.
This viewpoint has sparked backlash, especially among many developers and consumers who believe transparency remains crucial. Critics argue that consumers have a right to know how their games are made, including whether AI tools contributed to the design, art, or voice acting.