Part 3/11:
On the other side of the debate, there are developers and industry observers advocating for clear disclosure. A notable example is Valve’s approach: its store page for the game Arc Raiders prominently states, "During the development process, we may use procedural and AI-based tools to assist with content creation. The final product reflects the creativity and expression of our own development team."
Supporters of this transparency emphasize that, even though AI is likely to be involved behind the scenes, consumers should be informed about its use. This is especially relevant as some fear AI-generated content might be indistinguishable or could impact the perceived authenticity or artistic value of games.