Part 8/11:
The landscape is complex. Some major companies—like Ubisoft, EA, and Take-Two— are investing heavily in AI, envisioning it as an essential future tool for efficiency and innovation. Industry veterans like Gabe Newell have predicted an AI-heavy future for gaming.
Conversely, many development teams and indie creators remain cautious, some opting to avoid AI entirely due to ethical concerns, potential legal issues (such as copyright infringement), or fear of public backlash. A Valve developer, Matt Sanchez, underscored the importance of maintaining artistic integrity and warned against "cultural laundering" and "IP infringement" through unlabelled AI use.