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The low engagement numbers signaled a clear failure in capturing the intended audience. The game’s poor performance quickly became a symbol of a misguided marketing and development strategy gone wrong.
Sony’s Decision to Pull the Plug
Recognizing the failure, Sony officially announced that Concord would be taken offline on September 6, 2023. This announcement was made through the PlayStation blog and confirmed that the game would be removed from digital storefronts immediately. Players who purchased the game on the PlayStation Store, PlayStation Direct, Steam, or Epic Games Store would be eligible for full refunds, regardless of their platform.