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Concord was envisioned as a modern hero shooter targeting the PlayStation 5 and Steam platforms. Its developers aimed to craft a game that would capitalize on the popular hero shooter genre, but with a unique focus—integrating progressive themes such as gender pronouns and diverse character designs. This focus was a deliberate part of its identity, with the game emphasizing representation, including characters with they/them pronouns and other inclusivity elements.
However, this emphasis turned into a source of controversy. Critics and some players argued that the game pushed "pronoun nonsense" and featured character designs that seemed more focused on messaging than gameplay. The backlash was swift and fierce, impacting public perception even before the game fully launched.