Part 3/8:
The Heavy Investment and Sky-High Expectations
Sony, after acquiring the studio behind Concord, heavily promoted the game as a flagship title for the PlayStation 5. With hopes of establishing a major franchise, both PlayStation and the developers invested millions into its development and marketing. Given the development timeline—spanning nearly eight years—expectations for Concord were sky-high. It was supposed to be a blockbuster, a game that would balance engaging gameplay with progressive messaging.