Part 8/9:
Despite Amazon's relentless attempts at damage control, the writing was on the wall. The failure of The Rings of Power is seen as an industry case study in how massive budgets and marketing campaigns cannot save a series that lacks critical and audience support. The streaming giant has spared no expense—yet the show’s lukewarm ratings, poor audience retention, and widespread fan dissatisfaction suggest it is headed for yet another failure.
Insiders suggest that Amazon is now resigned to the reality that Season 2 may be a repeat of the disaster—possibly even worse. With mounting negative opinions and dwindling public interest, the company’s efforts to revive the franchise seem increasingly forlorn.