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Despite the widespread criticism, Amazon appears to be pushing forward, with some analysts speculating that they are intentionally holding back promotions until closer to the release date—likely to mitigate pre-release backlash. The series’ creators have not shied away from controversy, with some comments and trailers deliberately designed to provoke discussion.
It is clear that Amazon is betting heavily on The Rings of Power, with reports indicating that the second season alone will continue costing over a billion dollars. Whether the show can recover its tarnished reputation and attract viewers remains to be seen, especially as dedicated Tolkien fans continue voicing their discontent.