Part 7/9:
This disconnect between perceived success and actual profitability points to a larger problem: internal accounting practices and propaganda have been masking Disney’s financial struggles with Marvel properties.
Implications for Disney and Marvel
The revelations of excessive spending and underwhelming returns signal trouble for Disney’s most prized franchise. The myth of Marvel’s unstoppable profitability is being dismantled, revealing a behind-the-scenes reality of cost overruns, strategic miscalculations, and market fatigue.
Future Outlook
- Disney's claims of prioritizing quality may be genuine, but the financial realities cast doubt on whether they can sustain this level of expenditure.