Part 5/9:
In response to its recent failures, Marvel is planning to scale back its output. D'Esposito stated that taking some hits in box office performance was almost "necessary," and that the studio intends to now aim for fewer projects—perhaps two or three movies and one or two Disney+ series annually. This more measured approach represents a significant strategic shift from the past, which often saw Marvel releasing multiple films and shows simultaneously.
Feige appears to prefer being the underdog, suggesting that a return to surprise and exceeding expectations is more appealing than dominating the box office through massive, overambitious projects. He highlighted that after a tumultuous 2023, the franchise is positioning itself for a more sustainable and quality-focused future.