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In recent years, Hollywood has exhibited disastrous financial performance, with studios losing hundreds of millions of dollars at the box office. Streaming services, once heralded as the future, are also struggling—many networks and platforms are drowning in losses, and the revenue from streaming is nowhere near expectations. Especially troubling is the fact that audiences are simply walking away. Whether it's the traditional theater experience or the binge-watching favored by Netflix and other streamers, consumers appear disillusioned and disengaged.