Part 6/8:
Estimating conservative marketing expenses at $100–$150 million, the film might need to gross at least $900 million to a billion dollars globally just to break even. Such expectations set a formidable bar, especially considering recent underwhelming performances from other DC films.
What Does This Mean for the Future?
The revelation of the high budget underscores the enormous financial stakes involved with the new Superman project. The studio’s willingness to spend hundreds of millions reflects their hope for a major franchise reboot capable of revitalizing DC’s cinematic universe; however, it also amplifies the risks involved.