Part 6/10:
In the case of Madam Web, the film ranks highly in online chatter, but this does not translate to box office receipts. This discrepancy underscores the fallacy of equating social media mentions with actual consumer interest. A film can dominate internet conversations simply because it’s considered a flop or a mockery, but that doesn’t mean audiences are rushing to buy tickets.
The Swelling Shift in Audience Perception
Historically, there was a time when controversy and negative publicity could potentially boost a film’s visibility. Back in the 70s and 80s, “bad press” could generate curiosity, leading audiences to see a movie out of sheer intrigue. Today, characterized by an oversaturated content environment, that dynamic no longer applies.