Part 7/10:
Today’s audiences are more discerning and less susceptible to hype fueled by negativity. Viral memes, TikTok clips, and social media ridicule now serve primarily as signals of audience disengagement rather than curiosity-building tools. The widespread mockery of Madam Web exemplifies how negative buzz, even if pervasive, doesn’t necessarily translate into ticket sales.
The Role of Media and Studio Strategies
Many studios and media outlets still cling to the outdated belief that covering a movie extensively—even negatively—can boost its visibility. However, critics like Gary have pointed out the flawed logic behind this. When coverage emphasizes how disastrous a film is, it can reinforce negative perceptions and dissuade potential viewers.