Part 8/10:
Moreover, studios often seek “shills” or sympathetic outlets to bolster their narratives and argue that “all publicity is good publicity.” Yet, the reality is that highly negative coverage often hampers a film’s financial performance more than it helps. The case of Madam Web is a vivid example: despite being heavily discussed, the film remains a box office failure because audiences are turned off by its perceived quality and reception.
The Culmination: A Major Superhero Flop
When combining these elements—the poor opening figures, steep second-weekend decline, negative social media chatter, and flawed metrics—Madam Web emerges as one of the biggest superhero flops in recent memory, if not in the last two decades.