Part 2/11:
It all started with the dismal performance of The Marvels, which became the tipping point for widespread scrutiny. Once regarded as Hollywood's golden ticket, Marvel’s box office and streaming performances have been steadily eroding, leading mainstream media outlets to openly discuss what many fans had sensed for years: something is wrong with Marvel.
Articles from outlets like Vanity Fair and Variety have detailed chaos behind the scenes—internal strife, creative missteps, and plunging numbers—painting a picture of a franchise in crisis. Marvel is now officially taking stock, but rather than calling it a full reboot, executives prefer the term "retooling"—a strategic shift rather than an overhaul.