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Disney's Troubled Waters: A Look at the Company’s Recent Struggles and Uncertain Future

A Difficult Year for Disney: Public Relations and Financial Woes

Disney, a titan of the entertainment industry, has been grappling with significant challenges over the past several years. Despite the return of Bob Iger as CEO—a move initially seen as a beacon of hope—the company’s situation has only deteriorated, culminating in one of its worst years yet in 2023. The milestone 100th anniversary, instead of celebrating Disney’s rich legacy, turned into a nightmare marked by declining streaming numbers, poor box office performance, and a cascade of PR crises.