Part 7/10:
The promotional campaign for Madame Web was marred by controversy and viral ridicule, notably a disastrous trailer that was heavily mocked online. In the wake of this backlash, Dakota Johnson left her talent agency just days after the trailer’s release, an unusual move that sparked speculation about her dissatisfaction or disappointment with the production.
Further complicating matters, both Johnson and Sydney Sweeney—another key actress initially associated with the project—had publicly indicated they believed they were working within the Marvel Studios MCU, not Sony's Spider-Man universe. Both actresses tagged Marvel Studios in their social media announcements, which were later deleted, indicating a potential misunderstanding or miscommunication during the casting phase.