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He pointed out that while the expansion into TV shows was initially exciting, it contributed to franchise fatigue. The added content, often all CGI and filler, dilutes the magic that originally drew audiences. Ruffalo admits that the reality of a declining MCU is an open question, stating, “Will it be what it was? I don’t know.”
Behind the Scenes: Rebuilding and Reassessing
Marvel's response to the dip in popularity involves "retooling"—firing staff, reworking scripts, delaying projects, and even re-shooting entire series or movies. Examples include the delays and reworks of titles like Daredevil and Captain America: New World Order. These moves indicate a recognition that change is necessary, but whether they address the core issues remains uncertain.