Part 5/8:
The shift away from Kang is emblematic of a series of miscalculations and missteps at Marvel Studios. After years of hype and high expectations, recent releases—most notably The Marvels—have underperformed drastically, signaling a critical turning point. Mainstream media, once champions of Marvel's success, are now openly acknowledging the franchise's struggles, no longer shielded by the industry’s usual defenses.
The article emphasizes how Marvel’s internal turmoil is being masked behind PR efforts but is increasingly difficult to conceal. Firing staff, retooling storylines, and rewriting scripts are ongoing efforts to patch up a sinking ship. Kevin Feige and his team appear to be desperately trying to adapt to superhero fatigue, shifting audience tastes, and mounting contempt.