Part 4/9:
When Echo was released, Marvel and its partners tried to hype it up as a blockbuster hit. The entire series was dumped all at once in January, with the streaming numbers initially presenting an image of success. Headlines proclaimed Echo as a top-charting series on Disney+ and Hulu, citing impressive debut figures that suggested a smashing success. This narrative was likely motivated by the desire to DEFLECT attention from disappointing critical and audience reactions.
However, these numbers lacked concrete engagement data and were heavily curated. The mainstream media’s early praise painted a picture of triumph, but it was largely window dressing that concealed the reality of a floundering project.