Part 7/13:
Interestingly, despite the stereotypes of Miami Vice-style buyers, the reality was more nuanced. Many customers simply looked up to these cars as symbols of success and had the confidence to purchase them because they trusted the expertise of the sales staff. The key to successful selling was not necessarily to treat the customer as an equal but to act as an authoritative expert who could fill the knowledge gap and guide them comfortably through complex finance and ownership decisions.