Part 6/11:
The fallout from these comments, along with the controversial themes in the film, appears to be affecting its box office prospects. Captain America: Brave New World is tracking to open significantly less than previous MCU films such as Ant-Man and the Wasp: Quantum Mania, even though media outlets have attempted to compare its opening figures to those of older, successful films from over a decade ago.
However, many industry insiders point out that such comparisons are misleading. The current market environment, differences in promotional strategies (notably the absence of Thursday previews), and inflation make direct comparisons unreliable. Moreover, the film’s negative publicity and perceived political undertones are likely to influence consumer interest and attendance.