Part 10/11:
This downhill trajectory is troubling for Marvel Studios, especially since the studio has already been dealing with audience fatigue, franchise burnout, and political controversies. Whether due to the mixed reception of recent films or the broader cultural climate, the film’s struggles reflect a broader challenge: how to sustain interest in a franchise that once dominated worldwide box offices.
The current controversy surrounding Anthony Mackie’s remarks, combined with the film’s tepid early tracking and historical comparisons to underperforming MCU entries, suggest that Marvel’s current strategy may be at a crossroads.