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The failure of Suicide Squad: Kill the Justice League marked a turning point. The game was associated with Sweet Baby Inc., a consultancy firm notorious for promoting diversity initiatives and social justice messaging within gaming. The company's aggressive push into the industry, coupled with their involvement in high-profile projects, led to accusations of prioritizing ideology over gameplay and storytelling.
When Sweet Baby Inc's role in Suicide Squad and other projects came under scrutiny, they responded defensively, attempting to deplatform critics and label dissenters as racist or bigoted. This backlash, coupled with the game's poor performance, cast a shadow over all studios associated with Sweet Baby Inc.