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Whitlock's critique began with Ole Miss head coach Lane Kiffin, whom he sharply labeled as "lame Keifin." Despite acknowledging Kiffin’s success on the field, Whitlock condemned his dramatic farewell. Kiffin’s decision to demand coaching responsibilities during Old Miss’s playoff push, while simultaneously negotiating a move to LSU, was viewed as unprofessional and selfish. Whitlock pointed out that such behavior disrupts ongoing team efforts and disrespects the student-athletes left behind.