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For years, companies like Activision — the publisher behind Call of Duty — have sought to show support for Pride Month by releasing themed content and promoting inclusivity. This year was no exception. Activision announced a special Pride gift pack, available for free in the game store, that included seven weapon camouflage variants representing the colors of various LGBTQ+ flags. The company proclaimed that "Call of Duty is for everyone," emphasizing their commitment to diversity and representation.