Part 11/14:
Industry insiders and industry veterans, including those with a background in organizational psychology and market analysis, warn that the situation has surpassed a “breaking point.” Ford’s financial losses in its electric vehicle segment, which lost over $4 billion in recent years, exemplify the struggles of the industry. Despite aggressive discounting and incentives, many EV models, like the Ford F-150 Lightning and GMC Hummer EV, still fail to sell, especially after government incentives expire.