Part 6/17:
A recurring theme at CinemaCon was the belief that if they "force" audiences into theaters with better technology, cleaner amenities, or shorter trailers, attendance will rebound. But this overlooks the fundamental drivers of consumer choice: quality of content and value for money. Executives speaking about "overcrowding" or proposing amenities such as barbecue pits, bouncy castles, or texting zones reveal a profound misunderstanding. Instead of improving movie quality, they shift focus to superficial enhancements—these are distractions, not solutions.