Part 6/13:
Zegler’s comments about her Latina identity, her claims about manifesting her career, and her public battles over awards nominations have all contributed to her reputation as a difficult personality within Hollywood. She’s been involved in previous controversies, including dismissing traditional storytelling and making political statements that clash with audience sensibilities.
Her participation in and amplification of divisive social media campaigns seem to have been a calculated effort to build her personal brand, but it ultimately backfired. Critics argue that her actions distracted from the film’s marketing, which was supposed to focus on family-friendly entertainment. Instead, the controversy overshadowed the movie itself and alienated large chunks of her potential audience.